![]() Scruples was Judith Krantz’s first novel, published in 1978. Krantz grasped that women were now curious about the exact details of highest-end luxury – a mere mention of mink was no longer enough. ![]() Couture was mutating into a spectacle confected to sell perfumes, and fashion had been for over a decade more about young fun than serious spending. Krantz, who has died aged 91, published her first novel, Scruples (its title was the name of an imagined Beverly Hills boutique) in 1978, when top international brands had not yet been absorbed into conglomerates and did not have branches around the globe nor advertise across multiple spreads in the glossies. Krantz believed that clothes comfort women and she was fervent about sartorial transformation, “I write about clothes as magical things that can change you … the character suddenly appears”, and that those characters were desirable and desiring only when perfectly dressed. There were antiques, art and bibelots on offer, plus real estate in select venues, but fashion always came first. ![]() ![]() The shopping in the novels of Judith Krantz had an intensity the sex could never match. ![]()
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